I’m proud to say that I’ll be speaking at Brighton SEO on April 24th, 2014 on Native Advertising: The Secret Weapon of Content Marketing.

This talk will take you through how you can harness the power of emerging native advertising platforms (nRelate, Taboola) and paid social (sponsored stories, tweets, updates) to help you earn ‘pearly-white’ links.

I’ll be sharing my nerdy adventures in experimenting with native ads on a shoe-string budget, the pluses/minuses of each platform and optimization tips/tricks.